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Marketing and Distribution of Pantene in England§Marketing Pantene in an established market§Distribution Methods
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Making Trends Work•Connecting with the consumer-Tapping into deep-seated tend can create brands that play a significant role in consumer's lives•Accommodating cross-national differences-a trend will play out when a company does not accommodate the needs of everyone•Researching competitors,economy,shopping habits-obtain a professional consumer analysis of the industry•Advertising-subways, TV, billboards, word of mouth, newspapers, magazines, mail•A partnership with the present company to showcase our product permission given to join proctor and gamble to do a school project•Relevant consumer lifestyle- meet the demands of a growing market for consumers needsGlobal•Time squeeze-people would like to use a product that is easy to use/everyone is looking for shortcuts•Shower and go-products that leave your hair easier to manage•Everyday ease-products that can be obtained•A product used by the entire family-posssibly introducing a pantene-teen line and a pantene bubbles for kids(for baby soft skin)Communications•People buy products from a company they trust-if a product is discussed and purchased repeatedly, more people will buy and more people will talk about it•The unique selling proposal should be built into the business plan-if your marketing plan intriques or excites the consumer to buy, they will buyBranding The Marketing Force•Customer Service-offer a product that is 100% guaranteed/consumers love this•Sales promotions-offer free samples to everyone at malls, drugstores, grocery stores, , salons, gas stations, and at trade shows, and all the schools to obtain the teen market•Direct mail- sometimes expensive but it does expload a response•Word of mouthRegulations and Standards§Regulation Impact Unit§Public sector§TSI§CosmeticsSponsorships for Products•National Federation of Enterprise Agencies•Department of Trade and Industry•Proctor and Gamble •Export/Import HoldingsDISTRIBUTION•Freight Pack •Delivery networks•Rod Hart Couriers•BBSI(Beauty and Barber professional Salon Industry)Other Helps or Requirements•SBS Regional Supply Network•Proctor and Gamble•Patents•Design Registration and LawProfit MarginPro Forma ProFundamental AnalysisTools for better decisionsHelpful Hair Care Tips Or Sales Puffery•Before washing your hair, brush you hair with your head upside down to remove dust and impurities•At the beach, add conditioner to prevent dryness•Before swimming, make sure hair is dry, then add conditioner•Use a wooden brush for best results Please note that this sample paper on international Bus. is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on international Bus., we are here to assist you. Your persuasive essay on international Bus. will be written from scratch, so you do not have to worry about its originality.
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