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It was very early for Germany, but we had known about the scenario in the U.S., says Holger Pleines, manager of e-commerce at Karstadt. And we had seen that we could have a problem in the future through Internet technology The producer of items could sell direct to the customer, and we could lose revenue in our department stores.Thats been the good news for Karstadt and several other European retailers Because Europe was about two years behind the U.S. in adopting the Internet as a retail channel, European retailers had a chance to see beforehand where things were headed. And with that glimpse of the future, they could try to steer it in their direction.Whats more, because there wasnt a lot of interest in Europe in 17 in funding Internet start-ups, conventional retailers had a golden opportunity to lock out the start-ups before they could get going?
Still, analysts say the brick-and-mortar companies in Europe are in a relatively strong position compared with their U.S. counterparts. Mr. Sawyer at Forrester says that traditional European retailers are neck-and-neck with the local dot-coms in terms of the quality of their online stores -- though they trail the international dot.coms and local mail-order firms -- while American retailers are still generally trying to catch up with the Internet start-ups.Whats more, a handful of European brick-and-mortar companies did benefit from getting onto the Web early. Book, video and computer retailer FNAC, owned by Pinault Printemps Redoute SA, made its Internet debut in 17. It now has the 10th most popular retail site in France, according to MMXI Europe. Jean-Christophe Hermann, chief executive officer of FNAC.com, says the company sold $7 million of products through the Internet in 1. Although this is a relatively small figure compared with sales by Web sites in other countries, only 16% of French adults use the Internet, according to International Data Corp., Framingham, Mass. Please note that this sample paper on European retailers learned from the mistakes of their U.S. counterparts; But it didn't do them much good is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on European retailers learned from the mistakes of their U.S. counterparts; But it didn't do them much good, we are here to assist you. Your cheap custom college paper on European retailers learned from the mistakes of their U.S. counterparts; But it didn't do them much good will be written from scratch, so you do not have to worry about its originality.
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